Designing our bitless bridles was never about following a trend. As a mother and daughter team with a lifetime of experience owning and riding horses, we wanted to create a practical, affordable bitless bridle that genuinely supports horse comfort, clear communication, and everyday riding.
Our research process began with hands on experience. Over the years, we noticed more riders looking for alternatives to traditional bitted bridles, often due to discomfort, resistance, or training challenges in their horses. However, many existing bitless bridles on the market were either overly complicated, poorly fitted, or priced beyond reach for the everyday rider. That gap is what drove us to design our own.
Before developing our bridle, we tested a wide range of bitless bridle designs on our own horses. We assessed carefully how each style distributed pressure, how adjustable it was, and how easy it was for riders to fit correctly. Any design that caused rubbing, uneven pressure, or confusion in communication was immediately ruled out.
The development stage involved multiple prototypes and extensive testing. Each version of the bridle was used across different horses and different riding situations. We focused on creating a design that applies clear, consistent pressure without unnecessary bulk, ensuring comfort for the horse and confidence for the rider.
Material choice was also a crucial part of our research and development. We selected both leather and bio-synthetic materials that are durable, easy to maintain, and suitable for everyday use in British weather conditions. Practicality was key—our bitless bridle needed to perform reliably in real riding environments.
When we were happy with the design we continued testing. We believe the best way to assess horse riding equipment is to use it ourselves over time. Only when the bridle proved comfortable, effective, and dependable did we add it to our range.
Today, our bitless bridles are one of our most popular products. Its success reflects our commitment to thoughtful research, hands-on testing, and designing equipment that truly works for horses and riders alike.